As a creative & driven marketing professional, Kathy Richardson has successfully developed, managed and implemented marketing strategies on both a B2B & B2C basis for over 18 years. Kathy’s strength lies in consumer goods, retail, wholesale, web design, ecommerce as well as product innovation, sourcing and development.
Once upon a time a qualified solicitor, Kathy has a down-to-earth solid business acumen that has translated well to marketing & business building.
Having nurtured her own award-winning start up business in 2003 to international export and distribution, Kathy has a wealth of knowledge when it comes to strategic business growth, marketing to target audiences and exhibiting at trade fairs on a worldwide basis. She has collaborated successfully with AUSTRADE and export development programs.
Kathy freelances with a number of small to medium business from a variety of industries including gifts & homewares, wine, soft furnishings, eco products, wellbeing programs, events and construction. She is a hands-on marketing professional who enjoys working with business owners to reach their full potential. Her biggest asset is her diverse skillset.
Kathy possesses exemplary graphic & web design skills and has built more than 40 websites for freelance clients. Her eye for detail lends itself to contemporary styling of products for success and is reflected in her extensive product photography portfolio.
On a personal note, Kathy is friendly, smiley, approachable – as well as being very capable. Her hobbies include landscape photography as well as swimming laps listening to eighties tunes. She sings in the privacy of her own vehicle.